The international ministry “Christ is the Answer” (CITA) utilizes various evangelism tools worldwide, including YouTube channels. For each country or region where a specific language is spoken, CITA creates a dedicated channel.
While engaging with partners and volunteers across different countries who use various evangelism methods, CITA representatives confirmed the necessity of launching YouTube channels tailored to each nation. The content must align with the local culture and be easily understood by the people of that region.
CITA’s Executive Director, Olena Volkodayeva, explained this strategy:
“Since the Ministry operates in 35 countries worldwide, it is crucial to create content relevant to the people’s location, mentality, language, and worldview. For example, people in Honduras are unlikely to be interested in videos about Ukrainian missionaries helping people in Ukraine. Such content might not be informative for them, nor would it support evangelism efforts or encourage them to attend church. It wouldn’t be motivating because Ukraine is not their homeland. Moreover, even visually, it wouldn’t resonate with them—for instance, the way people dress in those videos differs from their own cultural norms.”
For the Ukrainian-speaking audience, CITA has launched three channels:
Christ is the Answer Ministries – This channel features content about the Ministry’s activities in Ukraine and abroad, including videos of missionary work, crusades in Ethiopia, events, conferences, holiday greetings, and charity campaign reports. It has been active since 2021.
Your ANSWER – Created in 2016, this evangelistic channel addresses topics for a secular audience, such as overcoming depression, breaking free from suicidal thoughts, and understanding spiritual laws. It also features audio versions of Bible books and videos explaining repentance and how to come to Christ.
Christ is the Answer – This channel highlights the activities of the church of the same name in Rivne, where CITA Director Taras Sen serves as pastor alongside missionaries and volunteers. Established in 2021, it offers videos about church activities and sermons by Pastor Taras Sen.
For Polish-speaking audiences, CITA launched the Christ is the Answer PL channel in 2021. It features evangelistic programs like “5 Minutes for God” and “Minute of Truth.”
For Mongolia, CITA launched a YouTube channel in 2022 called “CАЙН МЭДЭЭ – Пастор Тарас Сеньтай Хамт,” which translates to “Good News with Pastor Taras Sen.”
Ethiopian missionaries run the CHRIST IS THE ANSWER MISSION ETHIOPIA YouTube channel, featuring videos from evangelistic crusades, worship songs by renowned Christian artists invited to CITA’s large-scale evangelism events, and sermons by Taras Sen. In just three years, this YouTube channel has gained nearly 2,000 subscribers.
Missionaries have also created a channel for India called “Answer is in Christ.” Content includes a Nepali gospel song titled Ananta Prem (“Eternal Love”) and a Christmas music video.
A unique feature of this channel is its evangelistic music videos. Participants, dressed in vibrant traditional clothing, share the message of Christ through song and dance—an approach that resonates deeply with people in India and Nepal. Additionally, Hindi-language content explores the biblical perspective on family, and the channel offers an audio Bible in Nepali.
For Spanish-speaking audiences in Latin America and Portuguese-speaking viewers, CITA plans to develop video content for the Christ is the Answer ES and CITA channels, respectively.